Everyone is fighting hard to be ranked on the first page of Google. There are some rules to fight this battle. Google keeps a vigilant eye on the warriors and punish the black hatters for foul-playing. Tricking and manipulating Google with foul practices is called the Dark art of black hat SEO. Trying to become smarter than Google algorithm is a foolish practice. It punished black hatters who try to manipulate this “smart cop”. Google’s spider crawls through web pages to find keyword stuffing, cloaking and doorway pages and invisible text.
Do you know the punishment? You could be removed from the search engine for a few days in a best case scenario and for months in the worst case scenario. You will be demoted to 100th place, if your website was ranked at 10th place before experiencing this dark art. So don’t outsource your business promotion to SEO consultants without checking their repute. For reliable SEO services Dubai oriented companies are found to be much more reliable. Below are few of the black hat interesting facts.
Why small businesses practice Black hat SEO
The benefits of ranking to the first page are tempting enough that few small business owners agree to use Black hat SEO techniques. Financial benefits are so big that they can afford to be removed by Google for a couple of weeks. They want to stay on the first page for a few days and have some lucrative financial benefits. But it is a short term technique that is just a gambling. It is unlikely that you would manipulate the Google algorithm easily.
Demoting the ranking
Using doorway pages to the website is another black art technique. Google wants the websites to use appropriate SEO techniques. It punishes for such manipulations. A few years back, BMW was permanently banned from Google for adding several doorway pages into its website. Now a day, it is rare that Google removes the violators permanently.
Tweaking the algorithm
Some of the SEO experts say that manipulating Google algorithm is something that they can easily get away with. They claim to have success with these foul strategies of Cloaking and adding invisible text in the website. The argument is supported by making a reference to the New York Time’s practicing cloaking techniques. They are using Paywalls. But they are also having talks with Google about it.
Google Take
However, the terms of services of Google say that “make pages primarily for users, not for search engines” and “don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking””
It is clear that these foul practices are not allowed. Instead, white hat services are easy to follow and it gives your business long lasting benefits. The advantages of following the fair practices are greater. The Web has no borders and it heeds no geographical boundaries. There is a more competition between corporate entities in UAE to stand atop.
Therefore, we should only apply fair practices for getting a prominent corporate identity in Dubai or elsewhere around the world. Because, Google is smart enough to know what kind of tricks you are playing to get first page promotion.
